SEO (Search Engine Optimization)


‘SEO (Search Engine Optimization)’. If you are new to the world of blogging or Digital Marketing then you have heard it a lot. So you must have come to the question that SEO (Search Engine Optimization)? And how do SEO of the Website Blog?

The complete form of SEO  is Search Engine Optimization. SEO means that any website should be optimized in such a way that it can be effectively displayed in the search engine and get a high rank, so that all the organic traffic is received.

If you want to learn about SEO (Search Engine Optimization),  how it done, how it is concretized and how to get more and more traffic by sewing your website, then read this article to the end.


SEO-Search-Engine-Optimization


Types of SEO (Search Engine Optimization)

There are two types of SEO (Search Engine Optimization):

1.       Black Hat - Black hat SEO (Search Engine Optimization) is incorrectly optimized to get the website ranking. Such as doing unnecessary keywords on the page, buying paid backlinks, repeatedly clicking on the result of your own site or getting done etc. for all these times, may be the ranking can be obtained for some time, but they do not know much and at the end, the site disappears.

 

2. White Hat - the other way to do SEO (Search Engine Optimization) is most accurate, in which the process of getting a website rank is slow, but if the content is good, then it becomes ranked. And there is a lot of organic traffic available. So if you want your website to rank correctly, then you pay attention to white hat SEO only.


How to do SEO (Search Engine Optimization0)

SEO of any website or blog is done in two ways:-

.On Page SEO

. Off Page SEO

For the optimization of the website, both of the have full significance. But if you are beginner then you should first learn on On Page SEO, after that you go on Off Page SEO.

 

On Page SEO, content, website's speed, blog's design, right the use of the keyword, the title of the page, the blog's mobile-friendly, and the web page URL is optimized in that way top rank.

 

The process of optimizing the value correctly on the backlinks, domain's authority, page, domain age, and social network outsite of the web page is called off page SEO.


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How to do On-Page SEO (Search Engine Optimization)

1. Optimize Page Title

The most important of all on the page SEO is SEO optimized page title. It is mandatory to optimize page title to get high ranking on search engine. Whatever keyword you want to rank, it must be in the title of the page.

 

The length of the page title should between 60 and 70. This is the result of most search engines on most search engines.

 

you can use some SEO friendly words to optimize the page title, such as Best, Latest, Hoe To, Step by Step, Complete Guide, Tutorial and New.

 

2. Meta Description

Meta description tag in SEO is the scond most important factor. Most people beleive that Google does not give meta tags more important, to some ectent it is correct. But if your content is good and createsa perfect meta description, then you get the benefit of it on the search engine.

 

Meta Description pushes your post short summary to the search engine. The length of the meta description is 160 ncharacters or better then is it best.

 

In order to get good ranking in search engine, at least once in the meta description, the keyword you want to rank is mandatory

 

3. Keyword Placement

Keyword placement is where to use hte keyword. The keyword placement on On Page Seo is a very important factor. If you use keywords correctly in the post, then you must get the best result.

 

Place Keyword on 3 Places in Blog Post:

. Inside the first 200 words in the first paragraph of the post.

. Heading and Sub Headings Tags

. In the end paragraph of the post.

 

4. keyword Density

As a keyword density, how many times do you present the keyword in a post? To get the best results on are search engine, it is very important to know what is keyword desnsity on your post. 1% to 5% keyword density is best for SEO, but if more than that, then it is considered keyword stuffing which is danger to SEO.

To know the speed of the website, I do the Google Page Insights and Gtmetrix tools. You can know the speed of the page by using these tools.


5. Page URL

If the URL of page is SEO optimized then it helps you to get a good ranking on the search engine. You need to customize the URL of the page. Whatever you write a post then the title of the post on blogspot or Wordpress become automatic. And that would not be quite long and SEO friendly.

 

If you want to get the best results then you should make the page URL as short as possible and use it in main keyword.


6. Website Speed

You can customize the design of the blog and increase the speed of the page. Important tips for increasing page speed.

 

. If you use the wordpress you buy the hosting from the right company.

. Delete unnecessary plugins and widgets from your blog.

. Do not use more images, multimedia and large files.

. Delete other third party plugins like Facebook etc.

. If you use the blogspot, then design template yourself, if it is not possible then buy it.

. Not use internet downloaded themes because they contains errors.

 

To know the speed of the website, I do the Google Page Insights and Gtmetrix tools. You can know the speed of the page by using these tools.


7. Sub Heading Tags

After the title of search engine post, the highest importance is given to the sub heading tags (H1, H2, H3, H4, H5, H6). Use at-least 2 Subheading tags in your post, put the subheading tags in 4 to 6 words and do the keyword in it

 

8. Website Design

The Direct effect of the website's design does not affect SEO, but its direct impact on the use. So simple is that if your site is liked by the user more then google will also like it more.

 

Website design should be clear and eye-catching. Website's navigation search engine should come in handy.

 

Website design must be mobile friendly. Now, Google has started mobile first indexing. If your blog is not mobile friendly then there may be a problem with Google Ranking.


9. Outbound Links

Links  from OutBounds links to the other websites. Outbound links are very important in SEO.

Types of Outbound links

There are two types of outbound links.

. Highest Quality Outbound

High-quality outbounds links are best for your blog's SEO and it gives you the benefit on the search engine.

 

. Low Quality Outbound

Similarly low quality links are danger for SEO.

To check outbound links, check the domain authority (DA) and Page Rank of the website you want to link to.

 

10. Internal Links

Links with inside the internal links that you want to links with the post. If you make internal links correctly, then they can help you in the high ranking on search engines.

 

10. How to create Links

. Use 4 to 5 links in blog posts.

. Link to related post as soon as possible.

. Write the anchor of the link correctly. That does not look like spam.

 

11. Image Alt Tags

every blogger in blogging does make a mistake and that’s not to use alt tags in images. Image alt tag the search engine gives the message that the image is about.

 

if we do not use alt tag, then how will the search engine know what that the image is on. In the image alt tag, we want the image to be ranked for what keyword it should do.

 

12. Image Optimization

The search engine does not like image of big size and it also reduces the website's speed. The image should be compressed and then used.

 

13. Social Share Button

The social share buttons not affect the SEO.